Has everyone recovered from their cricket world cup hangover? Or like me, are finding themselves ambling around cricinfo a lot more recently, or are on youtube watching old cricket clips or are just replaying events that occurred over the past few weeks and playing the what-if game in their head.
In that regard, the cricket world cup was a huge success. It restored interest in a sport that has long been struggling to compete for attention with other sports. The cricket authorities have been aware of this and have implemented various responsive measures over the years. They did this via the introduction of ODIs, then coloured kits and now T20s along with introducing various batsmen friendly rules to support their long held belief that people love watching huge sixes and fours. Were they right? Well, that depends on your perspective.
I think what they did was turn off a lot of purists who struggle to often recognize the game they played or grew up loving to the one that’s played now especially on some of the more flatter decks around the world ( cough, India, cough). I think it’s not ridiculous to say that to succeed in today’s game you require a completely different set of skill sets than the ones you did in the 90 or early 2000s. However, they did succeed in attracting a new breed of casual fans who could now go to the cricket for an evening of entertainment. It no longer required the same level of commitment as watching a 5 day match or even the esoteric (and often confusing) knowledge needed to enjoy a game so in that regard they were successful.
Overall, I think what this tournament has shown, with a lot of low-scoring contests, is that people really just enjoy drama. We are at an age where reality TV is becoming increasingly popular but what better reality TV is there than sports at the highest level. Sports at the highest level and crucially in high leverage situations can serve up the greatest of dramas. It conjures emotions from fans, players that any odd match wouldn’t. It becomes a contest of not just the skills of opposing competitors but also a test of who manages the pressure better and that makes for gripping television.
This is what made the world cup different. The matches mattered and everyone knew it. The fans, the players, the crowd in the stadium. Throughout the tournament and especially in the semi finals and finals, we heard the pundits make comments such as ” on any other match, the team would be happy with their score but this is different….” .
Cricket shouldn’t have to wait 4 years to give their fans tense gripping situations which actually matter and situations where fans and players feel emotionally invested. The model of playing bi-lateral series with no defined format and crucially any purpose needs to be evolved.
We live in a society where there are multiple outlets competing for our attention and thus people aren’t as slavishly loyal to one sport ( nor should they be) or one source of entertainment. The entertainment industry has thus reacted and evolved, the way we consume media has evolved. It’s time for cricket to make changes too.
It’s also extremely unfair to the players as players make their reputations in high-stress situations. Will anyone that saw the world cup final ever forget Ben stokes’ performance in the final? I highly doubt it. Similar will be said about those who witnessed MS Dhoni in the 2011 finals or Gilly in the 07 finals. It’s unfair to offer these players very limited opportunities as professional sports career has a relatively small shell life to participate in such scenarios.
So you may be reading this and saying ok I agree so what are you proposing.
I think there are two ways to go about it. We either scrap the world cup altogether and come up with a 2 year long format where every team plays each other home and away in a set number of matches, much like the football leagues or the F1 championships. We then appoint the winning team a champion. There are some obvious issues with this. The main one being, India doesn’t want to play Pakistan. The other being, safety in Sri Lanka. It’s difficult to get tough with India but the obvious solution would be that pakistan and sri lanka play their home matches in neutral locations such as Dubai. I know they are trying something similar with test cricket but the format is quite shoddy as different teams are playing different number of matches with each other and they aren’t playing home and away. They also don’t have to play every team in the top 10. They only have to play 6 which introduces all sorts of inherent advantages for certain teams.
The second option is, we stop bilateral series all together except for test cricket and just play T20 and an ODI world cup every year. I honestly, don’t know why we don’t just do that. We could make the tournament longer. Each team could play the other twice. And for the rest of the year, we leave the players to play test cricket and participate in the various domestic T20 leagues around the world.
Personally, I prefer the second option. I am fed up of bilateral series. We are increasingly seeing players being rested for them because there are just no consequences for either the winner or the loser. the ICC rankings mean didly-squat unless you’re on the brink of relegation etc.
I grew up with cricket being my main sport and for the past 4-5 years it’s dropped to 4th or 5th. This world cup reinvigorated interest for me and a lot of people like me. Let’s hope we don’t have to wait another 4 years to enjoy this great and unique sport.